Users don't want IT tracking their every move, particularly on their own personal devices. With Android for Work, employees can feel confident in their mobile device privacy because IT admins can only see what users do on their work profiles. So employees can rest easy that IT isn't creeping on every Google search they conduct.
Users can also feel more comfortable about remote wipes. If the organization has to expunge work information from a user's phone if gets lost, stolen or the user leaves the company, IT can only delete the work data. Users won't lose a single personal photo, video or contact in the process.