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June 2016, Vol. 2, No. 6

Design thinking ensures a better mobile user experience

Delivering a strong mobile user experience is critical to application design, but usability and enterprise mobility are frequently at odds. Leading companies bridge the gap with design thinking and journey maps. I recently attended a workshop where I learned how design thinking can shift how organizations conceptualize mobile applications and services. Most people think of design as the visual aspects of an application, such as colors, pixels and fonts. The appearance of an application is important, but design thinking is about much more than that. Global design agency Ideo defines it as "a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology and the requirements for business success." Design thinking focuses on developing deep empathy for the end user (employees, customers, partners) and creating tools that address their needs. The workshop, hosted by IBM, started with an exercise in which each attendee took one minute to design a vase. ...

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