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February 2016 issue, Volume 2, Issue 2

What EMM vendors need to do next

Enterprise mobility management vendors pivoted nicely from their mobile device management roots over the last three years, but they still have work to do. Enterprise mobility management, or EMM, is easily the most visible segment in the enterprise mobility software industry -- but also one of the most competitive. The global market for EMM is healthy and gaining momentum in 2016. Its compound annual growth rate is 17.7%, growing from $1.27 billion in 2014 to $2.85 billion by 2019, according to VDC Research's forecast. There has been consolidation as the market has matured. Citrix, Dell, Google, IBM, Microsoft, Oracle and SAP have all acquired key vendors with EMM capabilities to bolster their mobility strategies. This year, the EMM market will reach the next major phase in its evolution: more integration and more support for diverse endpoints. EMM has to be a group effort Competition in the EMM market has led several vendors to alter their business strategies. Good Technology shelved the IPO it had planned in 2015, and ...

Features in this issue

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Columns in this issue

  • IT shouldn't count out mobile Web apps

    by  Steve Damadeo

    Web apps are great for mass amounts of users, or employees that don't have a lot of storage space on their personal devices. But you won't get native application capabilities for the most part.

  • What EMM vendors need to do next

    by  Eric Klein

    Going forward, EMM vendors need to work more closely with partners and manufacturers to improve their offerings. Support for more devices will also be on the docket in the coming years.