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What EMM vendors need to do next
This article is part of the Modern Mobility issue of February 2016 issue, Volume 2, Issue 2
Enterprise mobility management vendors pivoted nicely from their mobile device management roots over the last three years, but they still have work to do. Enterprise mobility management, or EMM, is easily the most visible segment in the enterprise mobility software industry -- but also one of the most competitive. The global market for EMM is healthy and gaining momentum in 2016. Its compound annual growth rate is 17.7%, growing from $1.27 billion in 2014 to $2.85 billion by 2019, according to VDC Research's forecast. There has been consolidation as the market has matured. Citrix, Dell, Google, IBM, Microsoft, Oracle and SAP have all acquired key vendors with EMM capabilities to bolster their mobility strategies. This year, the EMM market will reach the next major phase in its evolution: more integration and more support for diverse endpoints. EMM has to be a group effort Competition in the EMM market has led several vendors to alter their business strategies. Good Technology shelved the IPO it had planned in 2015, and ...
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Going forward, EMM vendors need to work more closely with partners and manufacturers to improve their offerings. Support for more devices will also be on the docket in the coming years.