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November/December 2016, Vol. 2, No. 10

Augmented reality technology still 'experimental' in the enterprise

Pokémon Go, the wildly popular mobile game, brought augmented reality technology to the masses. Next stop: the enterprise. Pokémon Go displays the physical world that a player sees by using his or her smartphone's camera and then augments that reality by adding digital characters that players must capture. (A Charmander character may appear to be sitting in a player's driveway, for example.) It also uses the phones' location-based services to draw players to real-world landmarks and buildings where they can further interact with the game. Within two months of its July release, more than 500 million Google Android and Apple iOS users had downloaded Pokémon Go, and it had the most successful debut of any app in the history of Apple's App Store. Now, augmented reality (AR) is knocking on the door of enterprise IT. "One reason for the success of Pokémon Go is how real it is," said Ashish Agrawal, senior engineering manager at AR vendor Mobiliya. "It had a tremendous impact to the entire industry, both to consumers and enterprises. ...

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