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August 2013, Volume 2, Number 8

Users slow to adopt enterprise social collaboration software

Many organizations are confused about how to get workers to use enterprise social collaboration software, but once companies figure it out, there can be huge benefits for employees and the IT department. The statistics on social collaboration software adoption in large organizations are a conundrum. Recent Forrester research found widespread underutilization of the social tools that organizations have invested in, with 64% of companies reporting they realized few, if any, benefits from the investment. Worse, only 8% of employees actually use enterprise social collaboration software more than once a week. On the other hand, a July 2012 survey by McKinsey & Co., a global enterprise consulting firm based in New York, insists that social networks can save organizations billions of dollars per year in time spent managing email, communicating internally and searching for information. Employees spend roughly one-third of their workweek simply dealing with email, and social collaboration software can help reduce that time by 20% to 25%,...

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