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Four mobile app KPIs to measure success
This article is part of the Access issue of November/December 2017, Vol. 1, No. 8
Organizations can improve efficiency and eliminate manual processes by arming employees with the appropriate mobile applications. To ensure that these investments are money well spent, it is important to identify metrics regarding user adoption and business value and align these mobile app KPIs with business objectives. Ultimately, IT supports more employee applications as users demand more productive workflows and myriad devices, and these apps often require higher demands of reliability. Modern mobile operating systems and devices have opened the door to expand the range of business-critical mobile app deployments. You've likely seen such consumer-grade devices that organizations outfit with ruggedized cases that not only bring extended battery life, but also add functionality for payment processing and other data capture-related activities, such as document and signature capture and scanning. Field service-oriented businesses have long recognized the value of key performance indicators (KPIs), and for many years organizations...
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News in this issue
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Columns in this issue
Businesses use KPIs to measure performance and operational efficiency. When it comes to developing and delivering mobile apps to users, several metrics can help.
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