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The idea of an enterprise application store arose in response to consumer-oriented app stores, such as Apple's App Store and Google Play. By deploying corporate software through an app store, an information technology (IT) department can manage desktop, mobile, cloud and Web app software licenses (EULAs) and maintain a level of control over security.
Many vendors, such as Symantec, VMware and Citrix Systems, offer products designed to help organizations create an enterprise application store. An organization could also build its own enterprise app store in-house.