cross-platform mobile development
Cross-platform mobile development is the creation of apps that are compatible with multiple mobile operating systems.
Originally, the complexity of developing mobile apps was compounded by the difficulty of building out a back end that worked across multiple platforms. Although it was time consuming and expensive, it was often easier to build native applications for each mobile operating system (OS), even though very little code that was written for each operating system could be repurposed.

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Today, it is easier for programmers to develop cross-platform apps. Newer approaches to cross-platform development include:
- Hybrid mobile app development - developers write the core of the application as an HTML5 or JavaScript mobile app and then place a native device wrapper around it.
- Rapid mobile app development (RMAD) - developers use code-free programming tools. RMAD offers business users the ability to quickly build and manage “good-enough” internal apps to address specific business issues.
- Windows universal apps - uses one codebase for all Windows devices. Enable the same app to run on a Windows PC, tablet, smartphone, smartwatch or XBox.
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