The VMware Socialcast platform allows an organization's employees to share information and documents with co-workers in real time through a Facebook- or Twitter-like news feed. It is designed to integrate with Microsoft SharePoint, corporate intranets and email clients such as Gmail and Microsoft Outlook, so that it supplements existing workflows instead of replacing them. Socialcast mobile apps are also available for iOS, Android and BlackBerry devices.
Socialcast was founded in 2008, and VMware acquired the company in 2011. As of November 2012, the company boasted 17,000 business customers.