Definition

SoLoMo (social, local and mobile)

SoLoMo (social, local and mobile) is the convergence of collaborative, location-based and on-the-go technologies. The term is primarily used in marketing.

SoLoMo applications allows advertisers to push notifications to potential customers who are geographically near by. Examples of SoLoMo apps include Foursquare, AroundMe and Yelp. Many of these services incorporate some aspects of gamification to encourage member retention. 

SoLoMo principles are increasingly being incorporated into search engine queries to deliver location-based results to users.

 

 

This was last updated in April 2013

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