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NBA mobile apps shoot and score with MBaaS

If you’re trying to build a mobile app, you want mobile backend as a service on your team.

Mobile backend as a service (MBaaS), which connects an app’s front end to the back-end systems it needs to function, can make it quick and efficient to build mobile apps. One option on the MBaaS market is, a San Francisco-based company that provides mobile app development and back-end integration capabilities.

When the NBA’s Sacramento Kings looked to build their state-of-the-art arena, the organization turned to to build a mobile app centered around the fans, allowing them to literally connect with the arena. The app lets fans start by finding a parking spot at the arena or getting an Uber there. It also offers ticketless entry, and inside the arena fans can use the app to order food and drinks, navigate to their friends’ seats and see different camera angles of plays.

“A blending of the physical and technological world seems to be really popular right now,” said Matthew Baier, COO of

To support those features, the Sacramento Kings + Golden 1 Center app integrates with more than 20 microservices, and the organization continues to add more. MBaaS allows the team to plug new service integrations into upcoming app updates on demand and give fans a chance to test them out. Based on user reception, the Kings can decide whether to keep or replace the new services. So far, they have updated it close to once a month. MBaaS can connect apps to anything from niche cloud-based services to SAP or other databases. Most of the modern services that organizations want to connect to their mobile apps have cloud-based APIs that are easy to integrate with an open architecture; the Internet of Things will bring a whole slew of new experiences to mobile apps as well, Baier said. is currently working with the Miami Heat and other organizations to create similar apps for their fans. There will be common base features, but the company will customize each app to the team, the fan experience, location and specific vendors of the area, Baier said.