How can an enterprise expect to capitalize on PDA technology and help with the bottom-line?
Can you point me to some white papers or publications that show where this technology is going? I have hundreds of Mktg and Sales folks that could possibly take advantage but need some reference point and examples.
As far as 'killer applications' for marketing and sales, I think CRM and SFA systems are prevalent, accepted and have proven to be critical corporate applications for field sales and marketing users.
While sales for these applications are strong, the user adoption rate is found to be sub-optimal. Why?
1) Current systems do not reflect how the user and the process interface. They provide a packaged process that meets the needs of what the supplier perceives will meet the need.
2) Available systems do not reflect the sequence with which data is gathered or reported, again impacting user adoption due to packaged software inflexibility.
3) Limited or no integration with back office and legacy systems impact the ability to deliver relevant information to the field sales professional when they are in front of the customer and can impact business as it happens.
The killer app for marketing and sales that has a demonstrable return on investment (ROI) and return on existing assets (ROA) should:
Regarding white papers, if you 'Google' CRM and ROI, or SFA and ROI, you'll see over 1190 hits. The Web is full of papers.
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