BYOD was once all the rage. IT departments were swept up in the promise of employees buying their own mobile devices and using them for work. But now that realities have set in regarding BYOD risks, costs, complexity and legal ramifications, businesses are looking at other options.
The corporate-owned, personally-enabled (COPE) model represents an alternative to bring your own device (BYOD). With COPE, employers buy the smartphones and tablets. In doing so, they can manage the devices more closely. COPE also helps businesses benefit from economies of scale when it comes to purchasing devices and paying bills. And employees can use the devices for both business and personal tasks.
"The COPE model can work just as well, because if you let people put their own personal stuff on the device, they tend to treat it unbelievably well," said Brian Katz, head of mobility engineering at a major pharmaceutical manufacturer in New Jersey. "Where I work, we see very little breakage, very little loss, because people take care of it like their own device."
In this video, recorded at the 2014 M-Enterprise Boston conference, Katz and other enterprise mobility experts discuss the BYOD risks they see and how COPE can help address them.