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Employees have their own definition as to what qualifies as a positive user experience, and their standards keep rising. Enterprises should make sure their mobile app developers have the tools and training to keep pace with their employees' UX demands.
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Regardless of the user, there are minimum expectations for mobile app performance, such as the following:
- When an application launches, it launches without fail.
- When the app loads features and content, it does so rapidly.
- The app navigation between feature sets is clean and does not leave the user hanging or wondering where to go or how to return.
- The user interface is elegant and efficient.
If the app delivery fails in these criteria, then users won't like the app and won't use it. Even if corporate mandate requires use of the app, if users don't like it, they will not use it as effectively.
So, IT shops should retool and train mobile app developers in the skills required to create a solid and efficient user interface. Traditionally, corporate-built software designed for desktop computers could get away with clunky and bloated UIs. We have all been conditioned to just grin and bear such apps and look past their unneeded or clumsy feature sets.
The smaller dimensions of mobile devices force apps to present only the most important features. Therefore, mobile app developers need to understand their target audience better than ever before. They should conduct UX analysis of the employee base to avoid disrupting business operations with an app.
UX analysis should include the creation of use cases and personas for targeted end users. Based on real-life observations, surveys and focus groups used to create the personas, product developers can understand what features will complement or disrupt the end-user experience with an app.
Developers must learn what motivates employees to use a particular tool and how various apps might improve their jobs. They can then prioritize what is needed in a corporate app and what is not. This is true for applications that are developed in-house as well as those purchased from third-party vendors.
So how does a company know whether it has a good or a bad app? The only way to know if software is providing a positive user experience and is reliable in the field is to employ a mobile application performance monitoring solution. Such a product will provide insights into application utilization, feature performance and crash data. When and where are apps being used, and how well do they work?
A mobile app performance monitoring system should also gather information about transaction services, or where bottlenecks emerged among service calls. Organizations can also study device vitals, which are measurements of how apps use endpoint device and corporate resources.
With this information in hand, enterprise app developers can quickly respond to performance problems as well as identify areas for feature improvement. Continuous app monitoring will ensure ongoing productivity of the mobile workforce.
Without attention to these details, investments in developing and deploying mobile apps will show very little return in productivity and profitability. However, the inverse is also true. Improvements in user experience and app performance can lead to cost savings through increased efficiency and revenue through better employee performance.
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