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BlackBerry


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DEFINITION -

The BlackBerry is a smartphone that is widely used in the enterprise for its wireless email handling capability.

Other features that have made the BlackBerry popular in the enterprise include:

  • Superior reception.
  • Support for remote administration.
  • Message encryption.
  • Push email.
  • Built-in personal digital assistant (PDA) with an address book and personal schedule.
  • Can be configured for use as a pager.
  • Document management.
  • Support for multimedia and most communications modes, including Web browsing, text messaging and wireless faxing.

The BlackBerry was originally known as "LeapFrog." RIM consulted with Lexicon Branding Inc. to choose a new name. Someone at Lexicon suggested "Strawberry" because the tiny keys resembled the seeds on a strawberry. That idea was nixed, however, and "BlackBerry" was chosen as an alternative. The device is often referred to as the CrackBerry because of its compelling nature.

As of December 2008, BlackBerry subscribers numbered approximately 21 million.

Getting started with BlackBerrys
To explore how BlackBerrys are used in the enterprise, here is an additional resource:
Protecting data on your BlackBerry: Learn about BlackBerry security capabilities most directly related to data protection.

Learn more about BlackBerry
BlackBerry application development: Determining the best approach: This chapter from the book, BlackBerry Development Fundamentals covers the capabilities of the BlackBerry application platform and delves into application development in detail.
Mobile security: Protecting your data, not just your devices: In this series, Lisa Phifer explore data protection on today's most popular mobile device operating systems: BlackBerry, Windows Mobile and Symbian.
Windows Mobile vs. RIM: Platform experiences compared: Windows Mobile and RIM's platforms are compared by services supported in this checklist designed to ease the decision making process for IT pros in charge of mobile deployments.
Smartphone review: BlackBerry Curve 8330: Maintaining its business attributes, the BlackBerry Curve 8330 also offers enough consumer-end features to increase the appeal to both business users and consumers alike.
BlackBerry usage policy and agreement: This BlackBerry usage policy and agreement template can help ensure that your corporate assets are protected.

LAST UPDATED: 19 Feb 2009

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More resources from around the web:
- The Blackberry Web site provides the latest details.
- SearchMobileComputing.com offers a collection of news, tips and research about the BlackBerry.
- Shaun Mahal compares new BlackBerry models.
- Brighthand.com offers reviews, pricing information and user discussion forums for most handhelds and smartphone brands.





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