location awareness
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location awareness


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DEFINITION - Location awareness is a component of presence technology that delivers information about a device's physical location to another user or application. The term is most often used in reference to mobile communication devices and cameras. However, it can also refer to a website that tracks a user's physical location to deliver targeted information, such as local search results or local business information.

A device's location is usually determined by one of three methods: GPS satellite tracking, cellular tower triangulation or, on Wi-Fi networks, by comparing nearby MAC addresses.

Location awareness is an increasing trend in hardware and software. Here are a few of the current applications:

  • As a component of games on hand held systems.
  • As digital camera add-ons (for example, in Sony's GPS-CS1 GPS device and Jelbert's Geotagger).
  • On photo-sharing websites, such as Picassa, where pictures are linked to the location where they were taken on a map.
  • In memory cards (such as Eye-Fi SD) that automatically tag the location of a picture.
  • In social networking services, for example to display the location of each microblogging post to Twitter.
  • In cell phones, smart phones and other devices to deliver location-specific advertisements and information.
  • In GPS systems in vehicles for navigation or local information, such as traffic reports.

As location awareness becomes more prevalent, so do concerns about privacy and security. The IETF has a working group, Geographic Location/Privacy (geopriv) exploring methods of safeguarding users while furthering the technology.

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LAST UPDATED: 02 Jul 2008

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More resources from around the web:
- On Lifehacker.com, Adam Pash explains 'How Your Location-Aware iPhone Will Change Your Life.'
- Brady Forrest discusses 'Location awareness in hardware.'
- The IETF maintains a website for their Geographic Location/Privacy (geopriv) working group.
- Back in 2004, John Canoni reported on employers using location awareness to track employees.





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