Unlocked iPhones account for 27% of sold devices |
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By Ed Hardy, Editor-in-Chief
30 Jan 2008 | Brighthand.com |
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With potentially revenue-reducing effects, a recent study indicates that 27% of sold iPhones are unlocked and not using the approved AT&T customer service plan. In theory, everyone in the U.S. who has an iPhone is an AT&T customer, as this telecom has an exclusive contract with Apple. In reality, more than one-quarter of iPhones have been unlocked so that they can be used with other telecoms.
This figure comes from Bernstein Research analyst Toni Sacconaghi, who says that approximately 1 million of the smartphones sold by Apple in the U.S. last year were bought by people who haven't signed up for an AT&T plan.
Exactly how this compares with the numbers of other smartphones that get unlocked is not known, but iPhones are almost certainly being unlocked at a far higher rate than is common.
Bad news for the two main players
It's obvious that this is bad news for AT&T, but it would be easy to think that Apple wouldn't care about this -- a sale is a sale, after all. However, Apple receives a percentage of the monthly fee iPhone users pay AT&T, which naturally doesn't happen when the device is being used with T-Mobile or another telecom.
Whether Apple and AT&T will take steps to make it even harder for users to unlock the iPhone is not yet known. This smartphone is already one of the hardest models to unlock.
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