HP continued its leading streak into Q1 of 2008, closely followed by Dell. Though the laptop market has declined moving into Q2, the market itself continues to grow from
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Kate Gerwig, Editorial Director
the previous year.
DisplaySearch has found that while the notebook market shrunk 6% from Q1 to Q2 this year, it was up 35% on-year in Q1'08 with 31 million units shipped. HP remained in first place for the seventh consecutive quarter, with a lead of nearly 2 million units over Dell. HP has held over a 20% market share for six consecutive quarters now.
Dell has been concentrating on expanding in China and achieved a 15% share in that country, the first time they have seen above that mark since Q4'06. Globally Dell has only a small lead over Acer, and with Acer's recent acquisitions of Gateway and Packard Bell, the competition should be fierce.
Rankings in the notebook market have changed hands among smaller brands. Apple took the #7 slot after being #8 for four quarters, and ASUS moved to #8. Most of the top ten brands have maintained their rankings over the past year, except for Sony. Sony has gone from #6 in Q3'07 to #7 in Q4'07, and down to #9 in Q1'08. Sony's shipment volumes have declined by 27% in areas where Acer, Dell, and HP have grown by more than 50%.
Below are the Notebook shipments by brand in Q1'08
Rank |
Brand |
Q1'07 |
Q1'08 |
Y/Y Change |
Q1'08 Share |
1 |
HP |
4.608M |
6.460M |
40% |
20.8% |
2 |
Dell |
3.228M |
4.683M |
45% |
15.1% |
3 |
Acer |
3.415M |
4.527M |
33% |
14.6% |
4 |
Toshiba |
2.399M |
2.890M |
21% |
9.3% |
5 |
Lenovo |
1.473M |
2.321M |
58% |
7.5% |
6 |
Fujitsu-Siemens |
1.275M |
1.612M |
26% |
5.2% |
7 |
Apple |
0.891M |
1.433M |
61% |
4.6% |
8 |
Asus |
0.796M |
1.330M |
67% |
4.3% |
9 |
Sony |
1.281M |
1.321M |
3% |
4.2% |
|
Others |
3.759M |
4.529M |
21% |
14.5% |
|
Total |
23.124M |
31.108M |
35% |
100% |
Table information courtesy DisplaySearch
15.4-inch WXGA (1280x800 pixels) screens continue to be the most popular size, accounting for almost 50% of shipments in Q1'08. 14.1-inch WXGA panels came in second place with a 22% share.
Interesting developments in the notebook market center around Dell's and Toshiba's shipments in Q1'08, which went up; the first quarter is usually a period of decline. Apple and Samsung increased their shipments by 7% and 15% respectively in Q1, which is worth noting considering that Apple's base notebook starts at over $1,000 and Samsung does not even sell in the US.
Information for this article comes from market research firm DisplaySearch.