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IBM's MobileFirst Platform provides IT and developers with the tools needed to build, deploy and manage enterprise mobile applications.
IT administrators can implement the platform on premises or in the cloud, and developers can use the MobileFirst Platform (MFP) to connect their applications to enterprise data and services.
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MobileFirst Foundation, which provides the basic development and management capabilities, is the heart of MobileFirst, but it's not alone. IBM also wraps quality assurance, code scanning and location-based services in the MFP package.
MobileFirst Foundation does the heavy lifting
IBM's MobileFirst Foundation is where admins and developers build, test, deploy, monitor and analyze apps for a wide range of mobile platforms, including Google Android, BlackBerry, Apple iOS and Microsoft Windows.
At the center of MFP Foundation is the Foundation server, which serves as the integration point between apps and enterprise resources and back-end systems. MobileFirst Foundation also provides client application program interface libraries that provide data integration, security features, cross-platform support and other services.
An operations console for managing and monitoring MFP apps ties everything together. Developers can use the console to configure data collection rules, export raw report data, monitor deployed apps, assign device-specific identifiers and collect user statistics.
Get user feedback with MFP Quality Assurance
IBM's MobileFirst Platform Quality Assurance provides the information admins need to continuously assess and improve their applications. App owners can collect data from testers and end users who are working with the app on their mobile devices.
MFP Quality Assurance also provides automated crash analytics. When an app fails, it sends crash data to the Foundation server, where developers can analyze the information and pinpoint the causes of specific problems. IBM's MobileFirst Platform automatically logs and integrates crash data with bug-tracking systems. App owners can capture crash data at any time throughout the testing phase or after they release the app.
In addition, Quality Assurance delivers user-generated bug reports that include device details and screen captures.
Spot app defects with MFP Application Scanning
In addition, Application Scanning manages security policies and prioritizes the results of security tests.
Application Scanning is built on an open architecture, so it integrates with build management tools, configuration management tools and defect tracking systems. It also defines and enforces security best practices as well as helps identify security and compliance risks.
Track app usage with IBM Presence Insights
App owners can use IBM Presence Insights to understand mobile activity based on physical location.
Presence Insights, which only supports iOS and Android platforms so far, provides a way to understand customer patterns that might affect business operations. For example, airports, stadiums or shopping malls can use Presence Insights to analyze customer behavior and deliver timely and personalized content, such as sales promotions.
Presence Insights uses Wi-Fi to gather the unique message authentication codes for customer mobile devices and to identify where the devices are located. It also requires sensing technologies for gathering customer location information, including proximity sensors, electronic beacons or third-party Wi-Fi sensing networks.
What's on the horizon for MobileFirst?
Deeper look at MobileFirst Platform Foundation
Explore MobileFirst for iOS