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October 2015 issue, Volume 1, Issue 7

In-app analytics take the pulse of mobile apps

If organizations don't get feedback about application use, the whole mobile environment can go up in flames. Developers need to learn how users access apps, which ones they like and what bugs are popping up. There are plenty of ways to receive feedback, from in-app analytics and user monitoring tools to app ratings and good old verbal communication from users. This issue of Modern Mobility delves into in-app analytics and how the insights this technology provides can help IT keep mobile applications on track.

Readers will also learn about mobile backend as a service, and how it helps developers more easily build mobile apps that connect to data center infrastructure. In a special, post-VMworld Q&A, VMware’s Sanjay Poonen talks about the challenges of integrating AirWatch into the company, and how VMware is moving beyond enterprise mobility management. And columnist Eric Klein explains how to choose which mobile operating systems to support.

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