What is mobile search?
The types of information that users search for on mobile devices is typically different from computer-based searches. Users are much more likely to be conducting local searches for information specific to the area they're connecting from. Other mobile searches are generally seeking quick results, such as sports scores, rather than extensive content about a given subject.
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Mobile search is a significant and growing segment of the mobile marketing industry. The Kelsey Group, a marketing research company, predicted that mobile search marketing will account for 73% of the industry by 2013, up from 24% in 2008.