Definition

mobile search

What is mobile search?

Mobile search is the practice of querying a search engine from an Internet-connected handheld device, such as a smart phone.

The types of information that users search for on mobile devices is typically different from computer-based searches. Users are much more likely to be conducting local searches for information specific to the area they're connecting from. Other mobile searches are generally seeking quick results, such as sports scores, rather than extensive content about a given subject.

Mobile search is a significant and growing segment of the mobile marketing industry. The Kelsey Group, a marketing research company, predicted that mobile search marketing will account for 73% of the industry by 2013, up from 24% in 2008.

Learn More About IT:
> Times online reports that 'Google eyes lucrative mobile search market.'
> CellPhones.org provides a guide to mobile search.

This was last updated in May 2011
Posted by: Margaret Rouse

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