Definition

mobile application management (MAM)

This definition is part of our Essential Guide: Enterprise mobile management's evolution
Contributor(s): Colin Steele

Mobile application management is the delivery and administration of enterprise software to end users’ corporate and personal smartphones and tablets.

Unlike mobile device management software, which assists with device activation, enrollment and provisioning, MAM software assists with software delivery, software licensing, configuration, application life cycle management (ALM) and usage tracking. Many mobile application managers can also compare mobile device type and ownership to IT-defined policies and limit how corporate data can be shared among mobile apps.

An important requirement for mobile application management software is that it provides corporate network administrators with the ability to wipe corporate mobile apps and data from an end user's device remotely.

See also: mobile application manager, mobile information management (MIM), application sandboxing, dual persona, remote wipe, BYOD policy

This was last updated in June 2014

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Besides MDM, MAM is another essential component to successfully implementing mobile devices into corporate IT. Instead of delivering third-party apps, companies should focus on supporting native apps. With the right MAM tool, these native apps can be used securely without the risk of data loss.
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