mLife

mLife is a multi-million dollar advertising campaign sponsored by AT&T to promote their wireless products and services.

This Content Component encountered an error

mLife is a multi-million dollar advertising campaign sponsored by AT&T to promote their wireless products and services. AT&T says the "m" in mLife stands not only for mobile, but also for other words reflecting AT&T's vision of the future of the mobile telephone such as "messaging," "multitasking," "modern," and "managed". The mLife advertising campaign and marketing platform were developed by the advertising firm of Ogilvy and Mather. mLife has been been compared to the Japanese firm NTT DoCoMo's mobile internet access system, i-Mode. (The "i" in "i-mode" stands for information, Internet, instant, etc.)

This was first published in September 2005

Continue Reading About mLife

Glossary

'mLife' is part of the:

View All Definitions

Dig deeper on Cell Phones and Cellular Technology

0 comments

Oldest 

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchConsumerization

SearchNetworking

SearchTelecom

SearchUnifiedCommunications

SearchSecurity

Close