Definition

mLife

mLife is a multi-million dollar advertising campaign sponsored by AT&T to promote their wireless products and services. AT&T says the "m" in mLife stands not only for mobile, but also for other words reflecting AT&T's vision of the future of the mobile telephone such as "messaging," "multitasking," "modern," and "managed". The mLife advertising campaign and marketing platform were developed by the advertising firm of Ogilvy and Mather. mLife has been been compared to the Japanese firm NTT DoCoMo's mobile internet access system, i-Mode. (The "i" in "i-mode" stands for information, Internet, instant, etc.)

This was last updated in September 2005
Posted by: Margaret Rouse

Email Alerts

Register now to receive SearchMobileComputing.com-related news, tips and more, delivered to your inbox.
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More News and Tutorials

  • Making the call: Distributed antenna systems and in-building wireless

    Distributed antenna systems and in-building wireless solutions are two options to improve wireless cellular coverage within an enterprise facility.

  • Femtocell solutions: Key questions to ask before you invest

    Femtocells are all the rage, and these tiny cellular radios promise to improve in-building cellular coverage and are primarily targeted at the home-user. However, some vendors are now building enterprise femtocell solutions. Should you consider femtocell deployment in order to improve your cellular coverage? This article identifies the key questions you should ask before you buy a femtocell solution.

  • The benefits of dual-mode fixed mobile convergence

    Dual-mode fixed mobile convergence (FMC) solutions promise to reduce voice communication costs and improve employee productivity. But enterprises have yet to deploy them widely. This article analyzes the potential benefits of dual-mode FMC solutions.

Do you have something to add to this definition? Let us know.

Send your comments to techterms@whatis.com

There are Comments. Add yours.

 
TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to: