mLife is a multi-million dollar advertising campaign sponsored by AT&T to promote their wireless
products and services. AT&T says the "m" in mLife stands not only for mobile, but also for
other words reflecting AT&T's vision of the future of the mobile telephone such as "messaging,"
"multitasking," "modern," and "managed". The mLife advertising campaign and marketing platform were
developed by the advertising firm of Ogilvy and Mather. mLife has been been compared to the
Japanese firm NTT DoCoMo's mobile internet access system, i-Mode.
(The "i" in "i-mode" stands for information, Internet, instant, etc.)
This was last updated in April 2002
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