Definition

What is Snapchat?

Snapchat is a mobile app that allows users to send and receive "self-destructing" photos and videos. Photos and videos taken with the app are called snaps.

Snapchat uses the device's camera to capture snaps and Wi-Fi technology to send them. The app allows the sender to draw or insert text on the snap and determine how many seconds (one to 10) the recipient can view it before the file disappears from the recipient's device. Messages can only be viewed once -- and during the viewing period, the recipient must maintain contact with the device's touchscreen or the snap disappears.

The Snapchat application, which a small team of Stanford University students developed, launched in September 2011 and is available for both Apple iOS and Google Android devices. In May 2013, the Electronic Privacy Information Center (EPIC) filed a complaint against Snapchat Inc. with the Federal Trade Commission (FTC), alleging that the company is misleading users by encouraging them to believe that pictures are permanently removed from Snapchat servers within seconds of viewing.

In September 2016, the company behind the Snapchat app changed its name to Snap Inc.


How a Snapchat user might
use the app.

Snapchat Stories

Snapchat Stories are compilations of snaps that create a narrative, as they appear in chronological order. They are comprised of a combination of photos, videos, graphics and illustrations, such as stickers. Each compilation contains snaps that a user has posted to his or her Story over the last 24 hours. Each Snap appears for 24 hours, and the user's friends can view them an unlimited number of times before they expire.

Snapchat Memories

Snapchat Memories is a personalized album of snaps and Stories that a user can download and save within the Snapchat app directly. The ability to reshare these archived snaps and Stories is one of the main benefits of Snapchat Memories.

Snapchat Filters

Snapchat's portrait lenses, also known as animated filters, have become a sensation since their introduction in September 2015. With these features, a user can create a selfie that distorts his or her image. Examples of popular Snapchat Filters include those that transform users into dogs, shoot lasers from their eyes and place a crown of flowers on their heads.

Snapchat privacy concerns

When Snapchat launched, it immediately became popular with younger users because of its feature permitting images to disappear -- presumably, permanently. A revision to Snapchat's privacy policy four years later, however, stated that Snapchat could in theory store, reproduce and distribute any image created in the app. In response to the public's Snapchat privacy concerns, the company noted that users could tweak their individual privacy settings to restrict its reach.

See also: Multimedia Messaging Service

This was last updated in October 2016

Continue Reading About What is Snapchat?

Dig Deeper on Enterprise mobile app strategy

PRO+

Content

Find more PRO+ content and other member only offers, here.

Join the conversation

3 comments

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

Have you added Snapchat to your enterprise's social media strategy? What has been your overall experience with it?
Cancel
I think there are possibilities for using Snapchat in recruiting, but haven't tried it for any marketing activities yet. While it's great to get ahead of trends in social media, it can also be good to take a cautious approach to figure out the actual ROI and how it will be measured. I haven't quite found that yet (especially for B2B).
Cancel
Videos  taken with Spectacles are sent to the Memories section of the Snapchat app.

http://www.technoblink.com/social-media/snapchats-spectales-glasses-everything-you-need-to-know-about-including-how-to-bye-them/
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchNetworking

SearchTelecom

SearchUnifiedCommunications

SearchSecurity

Close