The BlackBerry is a smartphone that is widely used in the enterprise for its wireless email handling capability.
Other features that have made the BlackBerry popular in the enterprise include:
- Superior reception.
- Support for remote administration.
- Message encryption.
- Push email.
- Built-in personal digital assistant (PDA) with an address book and personal schedule.
- Can be configured for use as a pager.
- Document management.
- Support for multimedia and most communications modes, including Web browsing, text messaging and wireless faxing.
The BlackBerry was originally known as "LeapFrog." RIM consulted with Lexicon Branding Inc. to choose a new name. Someone at Lexicon suggested "Strawberry" because the tiny keys resembled the seeds on a strawberry. That idea was nixed, however, and "BlackBerry" was chosen as an alternative. The device is often referred to as the CrackBerry because of its compelling nature.
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As of December 2008, BlackBerry subscribers numbered approximately 21 million.